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What Made It?
Summary
A single unexplained percentage is the failure mode every media forensics workflow eventually runs into — a number you cannot challenge, cannot explain to an editor, and cannot hold up in a dispute.
What Made It? breaks image analysis into three inspectable evidence channels — visual patterns, file metadata and structure, and signed Content Credentials — so you can see exactly which signals fired and which were absent. The result stays explicitly inconclusive when evidence conflicts rather than collapsing ambiguity into a confidence score. No account is needed for the image checker; PDF, Office, video, and audio analysis are gated behind paid access. The 10 MB file cap and three-image daily limit on the free tier will stop production-volume workflows before they start. Teams doing bulk verification will hit that wall on the first shift.
Bottom line: Pick this for spot-checking a single suspicious image where you need to explain your reasoning to a non-technical editor — not for ingesting a hundred assets a day, where the daily cap and absent API force a different architecture entirely.
Pricing Plans
Subscription- Price
- $12/month or $108/year
- Free Tier
- 3 scans each UTC day
Free
3 scans per UTC day, evidence summary, browser history
- No account required
- Evidence summary
Pro
300 scans per month, full reports, cross-device history, PDF export
- Full evidence reports
- Print/save PDF
View full pricing on whatmadeit.com →
Pricing may have changed since last verified. Check the official site for current plans.
Community Performance Report Card
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Pros
Sign in to edit- Three-channel evidence ledger separates visual, file, and provenance signals, so a reviewer can explain exactly which indicators contributed to a conclusion rather than citing an opaque score.
- Explicit inconclusiveness when signals conflict, which means you avoid the false certainty that sinks credibility when a disputed result gets challenged.
- No account required for image checks, so a journalist or analyst can run a one-off verification without committing to a registration flow.
- In-browser processing for Office, PDF, video, and audio files, so sensitive unpublished material does not leave the local environment until you choose to submit specific evidence.
- Methodology and FAQ are published on the vendor's site, which means the reasoning behind each signal type can be reviewed and contested — a prerequisite for any defensible editorial or legal use.
Cons
Sign in to edit- The free tier caps image analysis at three checks per UTC day. A newsroom or verification team running checks on a breaking-news story exhausts that limit within minutes and must either wait for reset or pay — with no API to automate around the constraint.
- PDF, Office document, video, and audio analysis are paid-only features. Teams that arrived expecting document provenance checking on the free tier will find those panels locked before they submit a single file.
- There is no API and no self-hosted option. Any team that needs to integrate image authentication into a CMS pipeline, moderation queue, or automated ingestion workflow cannot use this tool for that layer — they route to a competitor that exposes batch endpoints, and What Made It? becomes at best a secondary spot-check tool.
- The 10 MB file size cap and single-clip audio limit (30 seconds) mean high-resolution originals and longer recordings require preprocessing before submission, adding a step that breaks the speed expectation in live verification scenarios.
About
- Platforms
- Web
- API Available
- No
- Self-Hosted
- No
- Last Updated
- 2026-09-10T22:24:55.466Z
Best For
Who it's for
- Content verification workflows
- Forensic media review
- Daily image checks without account
What it does well
- Detecting AI-generated or manipulated images
- Verifying provenance of PDFs and Office files
- Analyzing video and audio for evidence signals
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Sign Up to ContributeFrequently Asked Questions
- Is What Made It? free?
- What Made It? has a permanent free tier alongside paid upgrades (paid plans from $12/month or $108/year). You can keep using a baseline version indefinitely without paying.
- Is What Made It? open source?
- No — What Made It? is a closed-source tool. Source code is not publicly available.
- What platforms does What Made It? support?
- What Made It? is available on: Web.
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The opaque-score problem
A single unexplained percentage is the failure mode every media forensics workflow eventually runs into — a number you cannot challenge, cannot explain to an editor, and cannot hold up in a dispute.
Evidence channels
What Made It? breaks image analysis into three inspectable evidence channels — visual patterns, file metadata and structure, and signed Content Credentials — so you can see exactly which signals fired and which were absent. The result stays explicitly inconclusive when evidence conflicts rather than collapsing ambiguity into a confidence score.
Access and limits
No account is needed for the image checker. PDF, Office, video, and audio analysis are gated behind paid access. The 10 MB file cap and three-image daily limit on the free tier will stop production-volume workflows before they start. Pricing is $12 per month or $108 per year on a subscription model.
Limitations
The free tier caps image analysis at three checks per UTC day. PDF, Office document, video, and audio analysis are paid-only features. There is no API and no self-hosted option.
Who it is for / who should skip it
Content verification workflows, forensic media review, and daily image checks without an account benefit from the three-channel evidence ledger and explicit inconclusiveness. Teams that need bulk checks, free document analysis, or CMS integration should skip it because the daily cap and paid gates block those paths.