Gemini is Google's conversational AI built to handle text generation, content writing, and structured data tasks—the same lane occupied by OpenAI and Anthropic. The free tier lets you experiment with basic prompts; paid tiers (Gemini Advanced at $20/month) unlock faster responses and higher usage limits. The real selling point is integration with Google Workspace and enterprise deployments if you're already in the Google ecosystem. The real catch: it's younger than competitors, trails them slightly on reasoning benchmarks, and lacks the open-source community moat that keeps costs down elsewhere. Heavy commercial users will hit pricing walls faster than with some alternatives.