Copy.ai sits in the crowded middle of AI copywriting tools—it generates marketing copy by prompting you through structured workflows rather than blank-canvas composition. The tool targets marketers and small teams who need to batch-produce social posts, email subject lines, and ad copy without learning prompt engineering. Its main draw is real-time collaboration and a large library of pre-built templates, though that convenience comes with API rate limits that can throttle heavy users. The free tier is genuinely usable but capped in outputs; paid plans start around $50/month. The honest catch: it's a productivity multiplier for templated work, not a replacement for strategic writing or brand-voice consistency.