Murf is a cloud-based AI voice generation platform that converts text to studio-quality narration across a library of voices and languages, then lets teams sync that audio directly to video timelines. The core workflow is text-in, voiceover-out: paste or type a script, pick a voice, adjust pitch and speed, export. For solo creators producing course narration or marketing copy, that loop is fast. The ceiling appears when you need real-time voice generation for a live conversational application — the platform's architecture is built for one-shot file export, not low-latency streaming. Teams building interactive voice agents typically use the API but route latency-sensitive calls elsewhere.