Metrifyr is a query interface and data connector that routes natural language questions to Google Marketing APIs — GA4, Search Console, AdSense, PageSpeed, Trends — and returns answers inside your editor or AI chat environment. It does not plan tasks autonomously; it executes what you ask and surfaces the data. The keyword research toolkit is explicitly free at version 2.6. The ceiling appears when workflows require branching decisions across multiple data sources without a human directing each step — at that point Metrifyr executes individual queries but does not chain them. Teams automating full audit pipelines end up scripting the logic themselves around Metrifyr's API calls.