Tavus lets developers deploy conversational video agents—digital replicas that see, hear, and respond with emotional nuance—without building a video stack from scratch. The core problem it solves is latency: most video AI feels choppy or requires heavy post-production. Tavus delivers near-synchronous interaction through proprietary rendering, critical for sales calls or live support where lag breaks trust. Pricing starts at the API tier but exact costs aren't published upfront, requiring a direct conversation with sales. The main friction: this isn't a no-code tool. You need engineering resources to integrate the API and train custom replicas.