Adobe Firefly

Firefly covers text-to-image, inpainting, short video generation, and audio creation, all accessible through Adobe's web interface and embedded inside Photoshop, Illustrator, and Premiere Pro. The integration story is the real differentiator: generated assets carry Adobe's commercial-use indemnification claim, which matters the moment legal asks where your campaign image came from. Output quality on static images is competitive for marketing and brand work. The ceiling appears on video — generation length and motion control are limited compared to dedicated video synthesis tools, and teams running high-volume batch workflows report that credit consumption becomes the governing constraint before technical limits do.