Pictory takes text—whether a blog post, script, or article—and generates video automatically, handling everything from scene selection to voiceover. It sits in a crowded space of text-to-video tools competing with Synthesia, Descript, and others, but emphasizes speed and simplicity over customization depth. The core pitch is reducing video production from days to minutes. Pricing starts around $25/month for basic plans, scaling with video minutes and features. The tradeoff is creative control: you're betting on AI-chosen visuals and pacing rather than directing the output frame-by-frame.