Midjourney generates photorealistic and stylized images from plain-language text prompts, positioning itself in the crowded space between consumer-friendly tools and professional design software. The core differentiator is its Discord-native interface and reputation for aesthetic output quality, particularly on artistic and stylized work. Pricing starts at $10/month for limited monthly generations, scaling to $60/month for heavy users, with a free trial available. The main friction: you're locked into Discord's UX rather than a standalone app, and the monthly credit system can feel restrictive if you iterate heavily.