Frase pulls together three workflows that typically live in separate tabs: it researches a topic by scanning top-ranking pages, generates an outline based on what's working, then drafts and optimizes copy for both readers and search engines. The core tension is that SEO-driven content creation often conflicts with genuine writing quality—Frase leans into the SEO side. Plans start around $15/month for basic features and climb to $115/month for agencies; most teams land in the $40–60 range. The catch: if your goal is human-first storytelling rather than algorithmic ranking, you'll likely spend more time undoing Frase's suggestions than accepting them.