Ertas positions itself as a no-ML-expertise fine-tuning platform — upload your documentation, configure a training run on a canvas, and export a model you can ship in a mobile app or SaaS product. The vendor targets indie developers and agencies who need domain-specific models without the overhead of managing training infrastructure themselves. The self-hosted option does not exist, which means your training data transits Ertas servers — a hard stop for regulated industries. The export-and-run-local story works for offline mobile use cases, but the platform has no API, so integration is a manual file-transfer workflow rather than a pipeline.