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What Made It?

Freemium

A single unexplained percentage is the failure mode every media forensics workflow eventually runs into — a number you cannot challenge, cannot explain to an editor, and cannot hold up in a dispute.

$5.99/mo · Free tier: 3 checks a day, clear summary, history in this browser, no account required · Checked Oct 30, 2026

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Summary

What Made It? breaks image analysis into three inspectable evidence channels — visual patterns, file metadata and structure, and signed Content Credentials — so you can see exactly which signals fired and which were absent. The result stays explicitly inconclusive when evidence conflicts rather than collapsing ambiguity into a confidence score. No account is needed for the image checker; PDF, Office, video, and audio analysis are gated behind paid access. The 10 MB file cap and three-image daily limit on the free tier will stop production-volume workflows before they start. Teams doing bulk verification will hit that wall on the first shift.

Bottom line: Pick this for spot-checking a single suspicious image where you need to explain your reasoning to a non-technical editor — not for ingesting a hundred assets a day, where the daily cap and absent API force a different architecture entirely.

Pricing Plans

SubscriptionLast verified 5 days ago
Price
$5.99/mo
Free Tier
3 checks a day, clear summary, history in this browser, no account required

FREE

Free

No account required

  • 3 checks a day
  • Clear summary
  • History in this browser

PLUS

$5.99per month
$54/yr Save 25%

For everyday checks. Billed monthly or annually (save 25% with annual)

  • 100 checks / month
  • Plain-language reports
  • Cross-device history
  • Downloadable summaries

PRO

$12per month
$108/yr Save 25%

For detailed reviews

  • 300 checks / month
  • Full evidence reports
  • Cross-device history
  • Print / save PDF

CREATOR + TEAM

Custom

Batch checks, API access, and shared workspaces being tested before release. Not yet for sale.

View full pricing on whatmadeit.com →

Pricing may have changed since last verified. Check the official site for current plans.

Find your fit

Before you choose What Made It?

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Pros

  • Three-channel evidence ledger separates visual, file, and provenance signals, so a reviewer can explain exactly which indicators contributed to a conclusion rather than citing an opaque score.
  • Explicit inconclusiveness when signals conflict, which means you avoid the false certainty that sinks credibility when a disputed result gets challenged.
  • No account required for image checks, so a journalist or analyst can run a one-off verification without committing to a registration flow.
  • In-browser processing for Office, PDF, video, and audio files, so sensitive unpublished material does not leave the local environment until you choose to submit specific evidence.
  • Methodology and FAQ are published on the vendor's site, which means the reasoning behind each signal type can be reviewed and contested — a prerequisite for any defensible editorial or legal use.

Cons

  • The free tier caps image analysis at three checks per UTC day. A newsroom or verification team running checks on a breaking-news story exhausts that limit within minutes and must either wait for reset or pay — with no API to automate around the constraint.
  • PDF, Office document, video, and audio analysis are paid-only features. Teams that arrived expecting document provenance checking on the free tier will find those panels locked before they submit a single file.
  • There is no API and no self-hosted option. Any team that needs to integrate image authentication into a CMS pipeline, moderation queue, or automated ingestion workflow cannot use this tool for that layer — they route to a competitor that exposes batch endpoints, and What Made It? becomes at best a secondary spot-check tool.
  • The 10 MB file size cap and single-clip audio limit (30 seconds) mean high-resolution originals and longer recordings require preprocessing before submission, adding a step that breaks the speed expectation in live verification scenarios.

About

Platforms
Web
API Available
No
Self-Hosted
No
Last Updated
September 10, 2026

Best For

Who it's for

  • Content verification workflows
  • Forensic media review
  • Daily image checks without account

What it does well

  • Detecting AI-generated or manipulated images
  • Verifying provenance of PDFs and Office files
  • Analyzing video and audio for evidence signals

Frequently Asked Questions

Is What Made It? free?
What Made It? offers a free option alongside paid upgrades. Pricing: $5.99/mo. Check the current allowances and terms before choosing a plan.
What platforms does What Made It? support?
What Made It? is available on: Web.

The opaque-score problem

A single unexplained percentage is the failure mode every media forensics workflow eventually runs into — a number you cannot challenge, cannot explain to an editor, and cannot hold up in a dispute.

Evidence channels

What Made It? breaks image analysis into three inspectable evidence channels — visual patterns, file metadata and structure, and signed Content Credentials — so you can see exactly which signals fired and which were absent. The result stays explicitly inconclusive when evidence conflicts rather than collapsing ambiguity into a confidence score.

Access and limits

No account is needed for the image checker. PDF, Office, video, and audio analysis are gated behind paid access. The 10 MB file cap and three-image daily limit on the free tier will stop production-volume workflows before they start. Pricing is $12 per month or $108 per year on a subscription model.

Limitations

The free tier caps image analysis at three checks per UTC day. PDF, Office document, video, and audio analysis are paid-only features. There is no API and no self-hosted option.

Who it is for / who should skip it

Content verification workflows, forensic media review, and daily image checks without an account benefit from the three-channel evidence ledger and explicit inconclusiveness. Teams that need bulk checks, free document analysis, or CMS integration should skip it because the daily cap and paid gates block those paths.

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