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Landing Page Copy Audit

Design & Media · by AIDiveForge · Apr 20, 2026 · Intermediate

Score landing page copy on clarity, CTA strength, and conversion fundamentals — deliver a prioritized rewrite plan in one pass.

🧠 Why it works

Landing page copy is governed by a small, knowable rubric. Once the criteria are pinned down — clarity, specificity, urgency, CTA strength, weasel-word density — an LLM with strict scoring instructions will outperform a casual human review because it is forced to commit to a number per criterion rather than hedge. The numeric scores turn the rewrite into a targeted patch, not a generic "punch this up" pass.

The audit is also reproducible: the same input produces the same scores, so you can iterate on a draft and see the score move.

⚙️ How it works

Prompt

``` You are a conversion copywriter. Audit the landing page copy below against this rubric. Score each criterion 1–5 with one reason. Then rewrite any line scoring below 4.

Rubric:

  1. Value-prop clarity — does the visitor understand what they get in 5 seconds?
  2. Audience specificity — is the target persona unambiguous?
  3. Urgency — is there a concrete reason to act now (not manufactured)?
  4. CTA verb strength — is the button verb specific and direct?
  5. Weasel density — count hedges ("maybe", "could", "helps you") per 100 words. Lower is better.

Output JSON: { "scores": {"clarity": n, "specificity": n, "urgency": n, "cta_verb": n, "weasel_density": n}, "rewrites": [{"original": "...", "rewrite": "..."}], "biggest_miss": "one sentence" }

Copy: <paste your hero, subhead, feature bullets, CTA> ```

Tips

  • Run it three times with different model seeds if you can; average the scores.
  • Do not ask the model to rewrite anything scoring 4+ — the marginal gain isn't worth introducing noise.
  • Pair this with a second pass using Editorial Style Matcher once you have the rewrites, to keep voice consistent.

Description

Paste a landing page hero, subhead, feature bullets, and primary CTA. The skill scores each line on a five-criterion rubric (value-prop clarity, audience specificity, urgency, CTA action verb, weasel-word count) and returns a rewrite of anything below threshold.

Install this skill

A Claude skill is a skill.md file with YAML frontmatter and a markdown body. Drop the file into your tool of choice — or pick a different format if you use Cursor, Windsurf, Copilot, or something else.

Download skill.md 
mkdir -p ~/.claude/skills/landing-page-copy-audit \
  && curl -L https://aidiveforge.com/skill/landing-page-copy-audit.skill-md \
       -o ~/.claude/skills/landing-page-copy-audit/skill.md

Save to ~/.claude/skills/landing-page-copy-audit/skill.md

Recommended Use

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